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Project Overview:
Since launching the redesign of Havens Real
Estate in 2003, we have seen growth over several phases: revenues have
steadily been on the incline and site traffic continues to increase quarter
after quarter.
"This significant growth can be attributed to
three key factors," noted Dan Swift, Creative Director of DGSwift
Design Group. "First, as the people increase their use of the Internet
for real estate property searches, they rely on Havens Real Estate expertise
to help them find the best properties. Second, Havens Real Estate’s
Web site in 2003 received an extensive redesign making it more intuitive
and easier to use. We established their online brand that has been well
received with the target audience. Finally, Havens Real Estate has been
optimized for the top search engines, such as Google, Yahoo and MSN, to
name a few, and this has driven tremendous traffic to Havensre.com."
Challenge:
- Brand inconsistent
- Inappropriate imagery
- Visitors getting "lost" in the navigation
- Inconsistent design of web pages
- Hosting malfunctions and page errors
- No site traffic statistics
- Competitive keywords and placement on Search Engines
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Solution:
- Navigation and information flow adjustments
- Appropriate colors, imagery and logo usage
- Improved navigation and site hierarchy
- Template built pages for brand consistency
- Secured hosting with LaunchHere.com
and 100% uptime
- Server stats created to generate traffic flow and
search engine tool
- Search Engine Optimization (SEO)
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| Results:
DGSwift's solutions produced results that have
contributed significantly to Havens Real Estate's bottom line.
- Consistent branding
- Consistent listing information and photography
- Real Estate listings have increase each quarter
Due to increased visibility, word-of-mouth,
and increased SEO, Havens Real Estate saw an overall monthly increase
in site traffic.
- Traffic increased by 345% in
2004
- Meta Tag creation with targeted keywords
- Listing on all top 10 search engines
Competitive keywords and placement on Search Engines
- #7 rank on Yahoo (Dutchess County Real Estate)
- #8 rank on Yahoo (Columbia County Real Estate)
- #3 rank on Yahoo (Dutchess and Columbia County
Real Estate)
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Overall Monthly
Increase in New Traffic
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