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Project Overview:
Eagle Recruiting Services LLC contacted DGSwift
with the goal of launching a new company to assist the Financial Aid Industry
with job placement and postings. They needed a marketing strategy to increase
customer conversion rates and create a strong, memorable brand. To generate
the greatest exposure for this newly launched company a full marketing
strategy was designed. To establish brand recognition we created a corporate
identity package, post cards, direct marketing, promotional give a ways,
a trade show booth and an online presence. Search
engine optimization (SEO) needed to be incorporated into the overall marketing
strategy with top placement on all major search engines.
Challenge:
- Lack of strong and memorable brand
- Brand consistence across all media
- New Corporate identity
- Need for interactive website
- Candidate and employer online manager page
- Need for a memorable trade show booth
- Competitive keywords and placement on Search Engines
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Solution:
- Targeted brand with a memorable core theme
- Style guide for color, images and printing usage
- Created a Corporate brand with a clean and powerful
image
- Design a highly Interactive website
- Incorporated an out of the box solution to save
time and cost
- Professional trade show booth design with memorable
imagery
- Search Engine Optimization (SEO)
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Results:
DGSwift crafted a memorable brand and professional image
for FinancialAidJobs.com. Immediately after launching the new website
design, we designed the company trade show booth, corporate identity pieces,
promotional material and marketing collateral. All communication pieces
reinforces the brand a cross multiple mediums. They have provided positive
feedback from website visitors and industry peers attending the trade
show. Over 3500 people visited their booth and sold out every promotional
piece. DGSwift provides FinancialAidJobs.com with reliable hosting and
a merchant account to process credit card fulfillment via the website.
Since launch, their client base has tripled, website traffic is increasing
daily and they noticed consistent sales since launch. Through our advanced
SEO techniques we now have Financial Aid Jobs listing #1 on Yahoo for
the keywords: Financial Aid Candidates, Financial Aid Employers, Financial
Aid Career Portal & Financial Aid Jobs. More results will be released
and reported on by end of Q4, 2007.
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